Event Hours

Friday Aug 29 11a - 11p
Saturday Aug 30 11a - 11p
Sunday Aug 31 11a - 11p
Monday Sept 1 11a - 9:30p

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FirstMerit, which acquired longtime festival partner Citizens Bank earlier this year, will be the presenting sponsor for Ford Arts, Beats & Eats. The FirstMerit Foundation is helping to further reward non-profits that raise additional dollars through the festival by awarding $20,000 in incentives to help bring the combination of the festival’s donations to $500,000.

Each festival volunteer is encouraged to setup a profile on the Royal Oak-based web community CrowdRise.com and raise pledges of donations for their individual charities. The more pledges that are raised, the more funds each of the charities get in addition to the festival’s donations.


Stop by the many interactive Ford display areas throughout Ford Arts, Beats and Eats to check out the latest Ford vehicles and technology and test drive an all-new Ford vehicle. The attractions offer skill competitions, technology demonstrations and the opportunity to win exciting prizes, including the chance to win a new Ford vehicle of your choice up to $30,000.


  • Take a Test Drive in a New Ford Vehicle – Stop by 4th and Washington to take a spin in your choice of a variety of new Ford vehicles. Experience a smooth ride, while learning about cool new Ford technology.
  • Escape Virtual Kick – Test your speed to see how many field goals you can make in 33 seconds on an exciting virtual football field to win cool prizes.
  • 47 MPG Push-To-Start Instant Win – Push the START button on the Ford gas pump to activate the slot-machine instant win. If you can line up all three “47 MPG” symbols, you win a cash jackpot!
  • Ecoboost Power Wheel – Players spin for a chance to win the “Ecoboost Cash Jackpot”!
  • Various Ford Oval Count Challenges – Test your estimation skills by guessing the quantity of Ford ovals inside the box to win a gift card.


New this year at Ford Arts, Beats & Eats, the Arts, Beats & Eats Louge will be located across from the Michigan Lottery National Stage on 6th Street between Main St & Center St.  The lounge will feature LIVE Music & Entertainment  performing on The REAL DETROIT WEEKLY Stage.

The Lounge features:
• Indoor - Outdoor seating
• Premium Bar
• Eats courtesy of Honey Tree

Friday, Aug 30:  5pm - 11:30pm
Saturday, Aug 31: 1pm - 11:30pm
Sunday, Sept 1: 1pm - 11:30pm
Monday, Sept 2: 1pm - 10pm


Sponsored by:
Finlandia Vodka - Jack Daniels - Southern Comfort
Budweiser - Honey Tree - Real Detroit Weekly
One Source Talent Agency - Neptix
Vital Productions - Arts, Beats & Eats


The Detroit Institute of Arts (DIA) has been a cultural beacon for more than a century. For the first time ever, and in partnership with Ford Arts, Beats & Eats, the DIA will showcase high quality reproductions of artistic masterpieces from several notable collections at this year’s festival. The exhibit will be located at Inside|Out on East 7th Street within the Ford Arts, Beats & Eats festival footprint and offer patrons a first-hand encounter with an incredible display of videos, paintings and other visual arts as well as all the richness the DIA has to offer in downtown Royal Oak. This exhibit joins the ranks of a small number of hand-selected cities and other venues that value the connection between the community and Detroit’s cherished art museum.

Festival Cinema-Style

The DIA will bring the memorable museum experience to the streets of Royal Oak this year.  For the first time at the festival, the DIA will feature an outdoor motion picture, a medium that has played an important and continuing role at the DIA since 1928.  The DIA’s ongoing program, Detroit Film Theatre, will present the internationally acclaimed, animated film A Cat In Paris for the kids and cinema buffs alike. The film stars Dino, a cat who lives a double life as a little girl’s lovable pet by day, and a sly “cat” burglar by night. A Cat in Paris pays homage to classic noir and gangster films with help from a sizzling jazz soundtrack that features legendary artist, Billie Holiday. The film is brought to life with help from Oscar® winners Anjelica Huston and Marcia Gay Harden, A Cat in Paris is a fun, entertaining film that can be enjoyed by all.  The 65-minute program will be shown inside the Oakland County Parks Kids Zone from 8:30 – 10 p.m. Friday, Saturday and Sunday evenings.


This year Ford Arts, Beats & Eats is teaming up with Oakland County Parks to offer free admission, as well as a special tribute concert for disabled veterans and family members, on Sunday, September 1. The concert will feature 50 Amp fuse on the Michigan Lottery Stage, with a complimentary lunch and beverages from bd’s Mongolian Grill. Special parking and drop-off accommodations will also be provided for the concert.

A total of two thousand admission passes that will be redeemable on any day of the festival, as well as special passes for the concert, will be distributed by a grassroots outreach to Local Veterans Organizations. Recipient organizations include Michigan Paralyzed Veterans of America, Oakland County Veterans’ Services Division, and the VA Center.

All interested veterans can contact Sara or Jill at 248-541-7550 to receive passes, which will be distributed on a first come first serve basis. In addition to Oakland County Parks, Royal Oak-based Barrick Oil is also a sponsor of the “Salute” and has been supportive of veteran programs year round as part of the Oakland County Parks Disabled Veterans Initiative.