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New Features

Ford Arts, Beats & Eats is excited to expand our offerings with new features for 2014.  Details on NBA Nation presented by Sprint, Hair City featuring fabulous Downtown Royal Oak Salons, a new festival feature from MorningStar Farms and new healthy programming from Life Time Fitness and Priority Health is detailed below.



Also new this year, NBA Nation presented by Sprint will make one of only eight summer stops nationally at Ford Arts, Beats & Eats. Official NBA Nation Ambassador and NBA Legend Darryl Dawkins will bring basketball enthusiasts an unforgettable, interactive hoops experience with a variety of contests and clinics across its footprint of 20,000 square feet.    

Basketball fans can take their best shot at calling a game; win cash in a dunk contest; learn skills; meet NBA and WNBA players, legends, mascots and dancers; and make that basket of a lifetime! Those who want to create their own play by play video can stop by the Broadcasting Booth to recreate a NBA game highlight or request a song at the DJ Booth. Who’s the best amateur dunker in Detroit? (*Must be 18 years of age or older and dunk must be executed on 10’ rim to be eligible. For complete rules visit  Festival players can step up to the line and take the Sprint Ultimate Shot, a one of a kind basket elevated 25 feet off the ground.


3pm – 4pm: HOOPER (Pistons Mascot)

4pm – 5pm: Detroit Pistons Dancers

6pm – 7pm: Detroit Pistons Flight Crew

Time TBC: Darryl Dawkins, NBA Nation Ambassador


1pm – 2pm: Pistons Legend - Rick Mahorn & HOOPER (Pistons Mascot)

2pm – 5pm: Darryl Dawkins, NBA Nation Ambassador

3pm – 4pm: Detroit Pistons Drumline

5pm – 6pm: Detroit Pistons Flight Crew 

6pm – 7pm: Detroit Pistons Dancers 


12pm – 1pm: Pistons Legend - Earl Cureton

1pm – 2pm: HOOPER (Pistons Mascot)

3pm – 4pm: D-Town Dancers 

5pm – 6pm: Detroit Pistons Dancers 

6pm – 7pm: Detroit Pistons Flight Crew

Time TBC: Darryl Dawkins, NBA Nation Ambassador


1pm – 2pm: Detroit Pistons Flight Crew 

2pm – 3pm: HOOPER (Pistons Mascot)

6pm – 7pm: Detroit Pistons Dancers 

Time TBC: Darryl Dawkins, NBA Nation Ambassador

All appearances are subject to change. Autographs are not guaranteed.



Ford Arts, Beats & Eats will turn Downtown Royal Oak, a city known for style and a mecca for the top hair salons and stylists in Metro Detroit into Hair City this coming Labor Day weekend.  This new, cutting–edge festival addition will showcase participating Royal Oak hair salons’ talent with 24 hair shows scheduled on multiple stages and mannequin model exhibits highlighting street corners.

“Going into our fifth year hosting Ford Arts, Beats & Eats, it has become a highlight event for Royal Oak spotlighting our great retail stores and entertainment offerings,” said Jim Ellison, Mayor of Royal Oak. “This year’s addition of Hair City will prove to the hundreds of thousands of visitors from all over the region that Royal Oak is the area’s style and fashion epicenter.”  

Salons currently participating in Hair City include: Alex Emilio Salon, Aqua Salon, Black the Salon, Iconic, L’Esprit Academy and Palazzolo Salon at the Fifth. 


led by Life Time Fitness and Priority Health

In addition to the NBA Nation Programming, leading the fitness fun is new event partner, Life Time -- The Healthy Way of Life Company, which will hold classes throughout the festival led by its professional training staff.  Join Life Time on the Rockstar Performance Pit on Sunday and Monday at 1pm for a high-energy, fun-filled Zumba class!

Eating healthy at the festival has never been easier, with a more detailed commitment to the eats experience spearheaded by Priority Health.  For those with dietary and health concerns, Priority Health Healthy Options is a new program providing festival guests color-coded food designations at participating vendors. Designations include: Low-carb, Low-Fat, Gluten Free, Sugar Free, and Vegan. Vendor menu boards and the festival app will indicate these healthy options.   More detailed info will be available on the eats page, linked here.


MorningStar Farms is traveling the country serving up free tastes of their delicious veggie food in a variety of ways! Spicy Black Bean Tacos, Roasted Garlic and Quinoa Burgers and a Buffalo Chik’n Sandwich are some of the endless possibilities. All can be found in your the frozen section of your favorite grocery store.  Located in the arts area near the DIA Cultural/Acoustic Stage.


Located on 7th Street between Washington and Center

“ATTENTION! Who’s looking to have some fun?! Birds Eye is giving away FREE samples of some of our most DELICIOUS veggie products! But that’s not all…take a swing in our inflatable batting cage, strike a pose for a FREE custom trading card, and race your friends in our crowd favorite bike derby tent. It’s time to STEP UP TO THE PLATE with Birds Eye!”


Located at Washington and 6th Street

Men's grooming leader Wahl is taking its 30-foot mobile barbershop to some of the most facial hair friendly cities in America- all in support, and pursuit, of great facial hair. As part of the Face the Day Tour, Wahl's team of master barbers are offering free trims and grooming advice. Equipped with the latest grooming tools from Wahl and armed with the best tricks of the trade, these facial hair experts are determined to help men achieve their best face yet.

Wahl is also searching for guys with the best facial hair in the country. One guy with the best scruff - as in mustache, beard or goatee - will be selected from each city. These style defining delegates will then go mano a mano in a facial hair face-off for the top spot of Wahl Man of the Year.

The tour also supports a good cause. For every free facial hair trim performed, Wahl will donate $1 to ZERO - The End of Prostate Cancer, a nonprofit that is leading the fight to end prostate cancer, the most commonly diagnosed cancer among men.

Information about the tour and the contest can be found at