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New Features

Ford Arts, Beats & Eats is excited to expand our offerings with new features for 2014.  Details on NBA Nation presented by Sprint, Hair City featuring fabulous Downtown Royal Oak Salons, and new healthy programming from Life Time Fitness and Priority Health is detailed below.

 

NBA NATION PRESENTED BY SPRINT

Also new this year, NBA Nation presented by Sprint will make one of only eight summer stops nationally at Ford Arts, Beats & Eats. Official NBA Nation Ambassador and NBA Legend Darryl Dawkins will bring basketball enthusiasts an unforgettable, interactive hoops experience with a variety of contests and clinics across its footprint of 20,000 square feet.    

Basketball fans can take their best shot at calling a game; win cash in a dunk contest; learn skills; meet NBA and WNBA players, legends, mascots and dancers; and make that basket of a lifetime! Those who want to create their own play by play video can stop by the Broadcasting Booth to recreate a NBA game highlight or request a song at the DJ Booth. Who’s the best amateur dunker in Detroit? (*Must be 18 years of age or older and dunk must be executed on 10’ rim to be eligible. For complete rules visit nba.com/dunk.)  Festival players can step up to the line and take the Sprint Ultimate Shot, a one of a kind basket elevated 25 feet off the ground.

 

HAIR CITY

Ford Arts, Beats & Eats will turn Downtown Royal Oak, a city known for style and a mecca for the top hair salons and stylists in Metro Detroit into Hair City this coming Labor Day weekend.  This new, cutting–edge festival addition will showcase participating Royal Oak hair salons’ talent with 24 hair shows scheduled on multiple stages and mannequin model exhibits highlighting street corners.

“Going into our fifth year hosting Ford Arts, Beats & Eats, it has become a highlight event for Royal Oak spotlighting our great retail stores and entertainment offerings,” said Jim Ellison, Mayor of Royal Oak. “This year’s addition of Hair City will prove to the hundreds of thousands of visitors from all over the region that Royal Oak is the area’s style and fashion epicenter.”  

Salons currently participating in Hair City include: Alex Emilio Salon, Aqua Salon, Black the Salon, Iconic, L’Esprit Academy and Palazzolo Salon at the Fifth. 

Healthy Festival Fun- led by Life Time Fitness and Priority Health

In addition to the NBA Nation Programming, leading the fitness fun is new event partner, Life Time -- The Healthy Way of Life Company, which will hold classes throughout the festival led by its professional training staff.

Classes will be 45 minutes and include a variety of Life Time’s signature fitness programs, including General Fitness, LifePower Vinyasa Flow Yoga, Zumba, Insanity, No Limits Circuit, and Cardio Kickboxing. Complete schedule and times will be announced.

Participants can RSVP for the classes on any Detroit Life Time Facebook page and receive a “Stronger Together” t-shirt.

“We are excited to have Life Time be part of the Ford Arts, Beats & Eats,” said Beth Bock, General Manager, Life Time – The Healthy Way of Life Company.  “We invite festivalgoers to get energized and participate in our classes at the festival.”

Eating healthy at the festival has never been easier, with a more detailed commitment to the eats experience spearheaded by Priority Health.  For those with dietary and health concerns, Priority Health Healthy Options is a new program providing festival guests color-coded food designations at participating vendors. Designations include: Low-carb, Low-Fat, Gluten Free, Sugar Free, and Vegan. Vendor menu boards and the festival app will indicate these healthy options.   More detailed info will be available on the eats page, linked here.